The global canned seafood market is projected to grow from USD 36.1 billion in 2025 to USD 50.9 billion by 2035, expanding at a CAGR of 3.5% during the forecast period. This growth is being driven by consumers' increasing preference for convenient, protein-rich foods and the growing popularity of ready-to-eat seafood across both developed and emerging economies. From tuna and salmon to sardines and mackerel, the availability of nutrient-dense, shelf-stable options has positioned canned seafood as a pantry staple worldwide.
The United States remains the most lucrative market, thanks to strong consumer demand, well-established supply chains, and wide retail availability. Meanwhile, markets in Southeast Asia and Latin America are emerging as high-growth regions, supported by rapid urbanization, evolving dietary patterns, and increased consumption of convenience foods. Experts emphasize these regions' importance in meeting rising global demand, as consumers shift toward affordable sources of high-quality protein.
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Mergers and Acquisitions Reshape the Industry
Leading players in the canned seafood market are actively engaging in mergers and acquisitions to strengthen supply chains, expand geographic reach, and diversify product portfolios. For instance, companies are acquiring regional seafood processors to reduce dependency on imports and localize production. Strategic alliances are also being forged with fishing cooperatives to ensure a stable, traceable supply of sustainably sourced fish.
Key Takeaways
Global market value to reach USD 50.9 billion by 2035
CAGR of 3.5% from 2025 to 2035
Tuna and salmon dominate product categories
U.S. leads market share, but Southeast Asia and Latin America see rapid growth
Health and sustainability concerns drive demand for MSC-certified and low-mercury options
Emerging Trends in Global Market
Sustainability & Traceability: Brands are investing in blockchain and eco-certifications like MSC to meet consumer expectations for ethically sourced seafood.
Flavor Innovations: Spiced, infused, and regionally inspired canned seafood flavors are gaining popularity, especially among Gen Z and millennial consumers.
Packaging Evolution: Easy-open lids, BPA-free cans, and recyclable packaging are enhancing product appeal.
Functional Add-ons: Products enriched with omega-3s, protein, or calcium are being introduced to tap into the health and wellness trend.
Significant Developments in Global Sector
Technology Integration: AI and blockchain tools are being implemented in supply chain management to enhance transparency.
Vertical Integration: Major brands are acquiring fishing fleets and processing plants to gain control over quality and pricing.
E-commerce Expansion: Online seafood delivery platforms are driving direct-to-consumer growth, especially in urban regions.
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Trends and Opportunities in the Market
Growth in Ready-to-Eat Meals: Rising demand for meal kits and quick lunch options opens new avenues for canned seafood manufacturers.
High-Protein Diets: Keto and paleo diets continue to boost sales of canned tuna, salmon, and sardines.
Emerging Economies: Markets like Brazil, Indonesia, and Vietnam are becoming key hubs for canned seafood consumption due to growing middle-class populations.
Recent Developments in the Market
John West Foods launched a new line of high-protein canned tuna infused with Mediterranean spices.
Thai Union Group invested in biodegradable packaging solutions across its canned seafood range.
Wild Planet introduced a new MSC-certified line focused on traceable and pole-caught tuna options.
Private labels in Europe and North America have increased market share with affordable pricing and sustainability claims.
Competition Outlook
Key players in the market are focusing on brand differentiation, sustainability certifications, and expanding their product mix to cater to diverse consumer tastes. Leading companies include:
Thai Union Group PCL
Bumble Bee Foods LLC
Wild Planet Foods
Princes Group
Crown Prince Inc.
These players are investing in R&D, sourcing innovations, and digital marketing strategies to maintain competitive advantage. Growth in retail private labels and regional brands is also intensifying competition, especially in cost-sensitive markets.
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